I suppose it had to happen sooner or later.
Skype to insert advertising into calls
In a chirpy post on Skype's official blog, the company said it is "excited" to introduce a new ad service as a way for marketers to reach its hundreds of millions users in a place where they can have "a meaningful conversation about brands".
For now, the ads will display only on 1:1 Skype-to-Skype audio calls made with Skype for Windows. But that's just the start: The release promises "additional commercial experiences in the future".
"A meaningful conversation about brands" ... "addition commercial experiences in the future" ...